Author Archives: Karen Vanderspek

Does Online Video Advertising Measures Up?

In previous articles, it has been commented that Online Video Advertising is fast becoming the advertising platform of choice for brands and new products alike. This has been partly explained by the mass explosive of hardware devices (television, laptop computers,

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Successful Online Marketing Strategies: Part 2 – Leveraging Your Brand’s Fan-base

What do we mean by a ‘Brand Fan-Base’? In the previous article, Viral Planet looked at some futuristic methodologies for developing successful online marketing strategies with Viral Video and Online Video Advertising being at the very heart of these strategies;

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