Author Archives: Mike Parton

Most Innovative Viral Campaign for 2012… So Far…

The powerful capabilities of a viral campaign have been illustrated by previous successes in social marketing strategies; however it is fairly undisputed that the most innovative online video campaign in the first quarter of 2012 has been Kony 2012. This

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Top 10 Viral Video Marketing Campaigns of 2012

As global brands are becoming ever more creative with developing online video campaigns, many of which are going viral as they continue to increase in popularity. The Global Media Agency, Viral Planet, continually monitors and reviews viral video commercials and

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