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Does Online Video Advertising Measures Up?

In previous articles, it has been commented that Online Video Advertising is fast becoming the advertising platform of choice for brands and new products alike. This has been partly explained by the mass explosive of hardware devices (television, laptop computers,

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Successful Online Marketing Strategies: Part 2 – Leveraging Your Brand’s Fan-base

What do we mean by a ‘Brand Fan-Base’? In the previous article, Viral Planet looked at some futuristic methodologies for developing successful online marketing strategies with Viral Video and Online Video Advertising being at the very heart of these strategies;

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Successful Online Marketing Strategies: Part 1 – Consumer Awareness & Online Video Advertising

The Rise of the Online Marketing Mix In the previous publication, ViralPlanet’s team discussed the issues of audience fragmentation, which has largely been facilitated by the digital revolution with new viewing platforms and mobile devices and the explosion of the

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Is Viral Video Marketing Effective & Cost Efficient (Part2)?

The previous blog post explored the effectiveness of Online Video Advertising and in particular commercial Viral Ads which are now common place with global consumer brands. In this serious of blog posts, I want to explore in greater detail some

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Is Viral Video Marketing Effective & Cost Efficient (Part1)?

With the recent explosive popularity of You Tube online video advertising generally and in particular the creation of Viral Video Marketing Campaigns are fast becoming the method of choice for a brand managers of marketing departments of large blue chip

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The Importance of Viral Video Marketing and Current Marketing Trends

Brands are continually reviewing their marketing strategies and as part of their marketing mix, global products and consumer brands are increasingly using online video adverting is a means of generating product awareness and as a means of instantly engaging with

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Most Innovative Viral Campaign for 2012… So Far…

The powerful capabilities of a viral campaign have been illustrated by previous successes in social marketing strategies; however it is fairly undisputed that the most innovative online video campaign in the first quarter of 2012 has been Kony 2012. This

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Viral Video Marketing: The Latest Trends in Online Video Advertising

Global brands and businesses thrive largely on their robust advertising and marketing strategies and with the transcendence of the internet and subsequently internet marketing and online advertising; brands are now exposed to many different forms of media advertising channels than

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How to Create A Successful Social Media Marketing Campaign

The internet has become a wonderful tool for advertising and drawing business to companies. As Global Media Solutions, Viral Planet, work with companies to create and distribute a vibrant online presence, they are also devoted to producing a successful social

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Consumers watch from the comfort of your home

Have you ever wanted to buy a product or service online but ultimately did not because of the fear of getting ripped-off? Today more and more Internet marketing plans are geared towards putting consumers minds at ease when purchasing goods

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