Category Archives: General information

Successful Online Marketing Strategies: Part 1 – Consumer Awareness & Online Video Advertising

The Rise of the Online Marketing Mix In the previous publication, ViralPlanet’s team discussed the issues of audience fragmentation, which has largely been facilitated by the digital revolution with new viewing platforms and mobile devices and the explosion of the

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Is Viral Video Marketing Effective & Cost Efficient (Part2)?

The previous blog post explored the effectiveness of Online Video Advertising and in particular commercial Viral Ads which are now common place with global consumer brands. In this serious of blog posts, I want to explore in greater detail some

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Consumers watch from the comfort of your home

Have you ever wanted to buy a product or service online but ultimately did not because of the fear of getting ripped-off? Today more and more Internet marketing plans are geared towards putting consumers minds at ease when purchasing goods

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How to Find High Quality Online Video Inventory

Online video is a popular form of advertising in itself, but having ads placed beneath the video is also another great advertising idea. Global media solution company, Viral Planet, argue that for companies looking to advertise on video ads, finding

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Creating High Traffic Viral Campaigns

There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it.  Personally, I disagree recent examples of online videos going viral include

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