Category Archives: General information

Successful Online Marketing Strategies: Part 1 – Consumer Awareness & Online Video Advertising

Posted on June 23, 2012 by Amy Wilkins

The Rise of the Online Marketing Mix In the previous publication, ViralPlanet’s team discussed the issues of audience fragmentation, which has largely been facilitated by the digital revolution with new viewing platforms and mobile devices and the explosion of the

Is Viral Video Marketing Effective & Cost Efficient (Part2)?

Posted on May 11, 2012 by Steve Perkins

The previous blog post explored the effectiveness of Online Video Advertising and in particular commercial Viral Ads which are now common place with global consumer brands. In this serious of blog posts, I want to explore in greater detail some

Consumers watch from the comfort of your home

Posted on April 18, 2012 by Steve Perkins

Have you ever wanted to buy a product or service online but ultimately did not because of the fear of getting ripped-off? Today more and more Internet marketing plans are geared towards putting consumers minds at ease when purchasing goods

How to Find High Quality Online Video Inventory

Posted on April 16, 2012 by Karen Vanderspek

Online video is a popular form of advertising in itself, but having ads placed beneath the video is also another great advertising idea. Global media solution company, Viral Planet, argue that for companies looking to advertise on video ads, finding

Creating High Traffic Viral Campaigns

Posted on March 14, 2012 by Gemma Stevens

There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. Personally, I disagree recent examples of online videos going viral include