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	<title>Viral Planet</title>
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		<title>Does Online Video Advertising Measures Up?</title>
		<link>http://www.viralplanet.co.uk/does-online-video-advertising-measures-up/</link>
		<comments>http://www.viralplanet.co.uk/does-online-video-advertising-measures-up/#comments</comments>
		<pubDate>Mon, 17 Sep 2012 09:40:56 +0000</pubDate>
		<dc:creator>Karen Vanderspek</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[social video]]></category>
		<category><![CDATA[social video distribution]]></category>
		<category><![CDATA[viral ads]]></category>
		<category><![CDATA[viral video]]></category>
		<category><![CDATA[Viral Video Marketing]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=856</guid>
		<description><![CDATA[In previous articles, it has been commented that Online Video Advertising is fast becoming the advertising platform of choice for brands and new products alike. This has been partly explained by the mass explosive of hardware devices (television, laptop computers,<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/does-online-video-advertising-measures-up/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Does Online Video Advertising Measures Up?" alt="Readmore on " /></a>]]></description>
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		<slash:comments>45</slash:comments>
		</item>
		<item>
		<title>Successful Online Marketing Strategies: Part 2 – Leveraging Your Brand&#8217;s Fan-base</title>
		<link>http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-2-leveraging-your-brands-fan-base/</link>
		<comments>http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-2-leveraging-your-brands-fan-base/#comments</comments>
		<pubDate>Sun, 05 Aug 2012 19:57:46 +0000</pubDate>
		<dc:creator>Karen Vanderspek</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Online marketing]]></category>
		<category><![CDATA[liverpool football club]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[viral campaigns]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=811</guid>
		<description><![CDATA[What do we mean by a ‘Brand Fan-Base’? In the previous article, Viral Planet looked at some futuristic methodologies for developing successful online marketing strategies with Viral Video and Online Video Advertising being at the very heart of these strategies;<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-2-leveraging-your-brands-fan-base/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Successful Online Marketing Strategies: Part 2 – Leveraging Your Brand's Fan-base" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-2-leveraging-your-brands-fan-base/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Successful Online Marketing Strategies: Part 1 – Consumer Awareness &amp; Online Video Advertising</title>
		<link>http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-1-consumer-awareness-and-online-video-advertising/</link>
		<comments>http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-1-consumer-awareness-and-online-video-advertising/#comments</comments>
		<pubDate>Sat, 23 Jun 2012 17:58:01 +0000</pubDate>
		<dc:creator>Amy Wilkins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General information]]></category>
		<category><![CDATA[consumer awareness]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online video advertising]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=746</guid>
		<description><![CDATA[The Rise of the Online Marketing Mix In the previous publication, ViralPlanet&#8217;s team discussed the issues of audience fragmentation, which has largely been facilitated by the digital revolution with new viewing platforms and mobile devices and the explosion of the<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-1-consumer-awareness-and-online-video-advertising/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Successful Online Marketing Strategies: Part 1 – Consumer Awareness &#038; Online Video Advertising" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/successful-online-marketing-strategies-part-1-consumer-awareness-and-online-video-advertising/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Is Viral Video Marketing Effective &amp; Cost Efficient (Part2)?</title>
		<link>http://www.viralplanet.co.uk/is-viral-video-marketing-effective-and-cost-efficient-part2/</link>
		<comments>http://www.viralplanet.co.uk/is-viral-video-marketing-effective-and-cost-efficient-part2/#comments</comments>
		<pubDate>Fri, 11 May 2012 11:00:57 +0000</pubDate>
		<dc:creator>Steve Perkins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General information]]></category>
		<category><![CDATA[consumer brands]]></category>
		<category><![CDATA[viral ads]]></category>
		<category><![CDATA[Viral Video Marketing]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=716</guid>
		<description><![CDATA[The previous blog post explored the effectiveness of Online Video Advertising and in particular commercial Viral Ads which are now common place with global consumer brands. In this serious of blog posts, I want to explore in greater detail some<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/is-viral-video-marketing-effective-and-cost-efficient-part2/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Is Viral Video Marketing Effective &#038; Cost Efficient (Part2)?" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/is-viral-video-marketing-effective-and-cost-efficient-part2/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Is Viral Video Marketing Effective &amp; Cost Efficient (Part1)?</title>
		<link>http://www.viralplanet.co.uk/are-viral-video-marketing-campaigns-effective-cost-efficient-part1/</link>
		<comments>http://www.viralplanet.co.uk/are-viral-video-marketing-campaigns-effective-cost-efficient-part1/#comments</comments>
		<pubDate>Tue, 08 May 2012 17:41:45 +0000</pubDate>
		<dc:creator>Gemma Stevens</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[viral ad]]></category>
		<category><![CDATA[viral campaigns]]></category>
		<category><![CDATA[Viral Video Marketing]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=695</guid>
		<description><![CDATA[With the recent explosive popularity of You Tube online video advertising generally and in particular the creation of Viral Video Marketing Campaigns are fast becoming the method of choice for a brand managers of marketing departments of large blue chip<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/are-viral-video-marketing-campaigns-effective-cost-efficient-part1/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Is Viral Video Marketing Effective &#038; Cost Efficient (Part1)?" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/are-viral-video-marketing-campaigns-effective-cost-efficient-part1/feed/</wfw:commentRss>
		<slash:comments>70</slash:comments>
		</item>
		<item>
		<title>The Importance of Viral Video Marketing and Current Marketing Trends</title>
		<link>http://www.viralplanet.co.uk/the-importance-of-viral-video-marketing-and-current-marketing-trends/</link>
		<comments>http://www.viralplanet.co.uk/the-importance-of-viral-video-marketing-and-current-marketing-trends/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 16:38:47 +0000</pubDate>
		<dc:creator>John Atherton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[viral campaigns]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=691</guid>
		<description><![CDATA[Brands are continually reviewing their marketing strategies and as part of their marketing mix, global products and consumer brands are increasingly using online video adverting is a means of generating product awareness and as a means of instantly engaging with<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/the-importance-of-viral-video-marketing-and-current-marketing-trends/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on The Importance of Viral Video Marketing and Current Marketing Trends" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/the-importance-of-viral-video-marketing-and-current-marketing-trends/feed/</wfw:commentRss>
		<slash:comments>72</slash:comments>
		</item>
		<item>
		<title>Most Innovative Viral Campaign for 2012&#8230; So Far&#8230;</title>
		<link>http://www.viralplanet.co.uk/most-innovative-viral-campaign-for-2012-so-far/</link>
		<comments>http://www.viralplanet.co.uk/most-innovative-viral-campaign-for-2012-so-far/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 19:27:51 +0000</pubDate>
		<dc:creator>Mike Parton</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[online video inventory]]></category>
		<category><![CDATA[social video distribution]]></category>
		<category><![CDATA[viral campaigns]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=591</guid>
		<description><![CDATA[The powerful capabilities of a viral campaign have been illustrated by previous successes in social marketing strategies; however it is fairly undisputed that the most innovative online video campaign in the first quarter of 2012 has been Kony 2012. This<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/most-innovative-viral-campaign-for-2012-so-far/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Most Innovative Viral Campaign for 2012... So Far..." alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/most-innovative-viral-campaign-for-2012-so-far/feed/</wfw:commentRss>
		<slash:comments>57</slash:comments>
		</item>
		<item>
		<title>Viral Video Marketing:  The Latest Trends in Online Video Advertising</title>
		<link>http://www.viralplanet.co.uk/viral-video-marketing-the-latest-trends-in-online-video-advertising/</link>
		<comments>http://www.viralplanet.co.uk/viral-video-marketing-the-latest-trends-in-online-video-advertising/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 18:58:20 +0000</pubDate>
		<dc:creator>Steve Perkins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online video advertising]]></category>
		<category><![CDATA[viral campaigns]]></category>
		<category><![CDATA[Viral Video Marketing]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=585</guid>
		<description><![CDATA[Global brands and businesses thrive largely on their robust advertising and marketing strategies and with the transcendence of the internet and subsequently internet marketing and online advertising; brands are now exposed to many different forms of media advertising channels than<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/viral-video-marketing-the-latest-trends-in-online-video-advertising/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Viral Video Marketing:  The Latest Trends in Online Video Advertising" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/viral-video-marketing-the-latest-trends-in-online-video-advertising/feed/</wfw:commentRss>
		<slash:comments>106</slash:comments>
		</item>
		<item>
		<title>How to Create A Successful Social Media Marketing Campaign</title>
		<link>http://www.viralplanet.co.uk/how-to-create-a-successful-social-media-marketing-campaign/</link>
		<comments>http://www.viralplanet.co.uk/how-to-create-a-successful-social-media-marketing-campaign/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 16:47:39 +0000</pubDate>
		<dc:creator>Karen Vanderspek</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=469</guid>
		<description><![CDATA[The internet has become a wonderful tool for advertising and drawing business to companies. As Global Media Solutions, Viral Planet, work with companies to create and distribute a vibrant online presence, they are also devoted to producing a successful social<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/how-to-create-a-successful-social-media-marketing-campaign/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on How to Create A Successful Social Media Marketing Campaign" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/how-to-create-a-successful-social-media-marketing-campaign/feed/</wfw:commentRss>
		<slash:comments>115</slash:comments>
		</item>
		<item>
		<title>Consumers watch from the comfort of your home</title>
		<link>http://www.viralplanet.co.uk/consumers-watch-from-the-comfort-of-your-home/</link>
		<comments>http://www.viralplanet.co.uk/consumers-watch-from-the-comfort-of-your-home/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 08:15:34 +0000</pubDate>
		<dc:creator>Steve Perkins</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[General information]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[online video advertising]]></category>

		<guid isPermaLink="false">http://www.viralplanet.co.uk/?p=305</guid>
		<description><![CDATA[Have you ever wanted to buy a product or service online but ultimately did not because of the fear of getting ripped-off? Today more and more Internet marketing plans are geared towards putting consumers minds at ease when purchasing goods<br/><br/><a class="moretag" href="http://www.viralplanet.co.uk/consumers-watch-from-the-comfort-of-your-home/"><img src="http://www.viralplanet.co.uk/wp-content/themes/twentyten/images/continue-reading.jpg" title="Readmore on Consumers watch from the comfort of your home" alt="Readmore on " /></a>]]></description>
		<wfw:commentRss>http://www.viralplanet.co.uk/consumers-watch-from-the-comfort-of-your-home/feed/</wfw:commentRss>
		<slash:comments>78</slash:comments>
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